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HOW TO: Manage a Sustainable Online Community

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Jun 19, 2014 11:57 EDT

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HOW TO: Manage a Sustainable Online Community
Rob Howard
CTO/found of Telligent
Mashable.com
 
A 2008 Garner Study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth.
 
There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community:
  • If you build it they will come
  • Once I have launched it, I'm done
  • Bigger is better
All three can cause a community to fail, and there are plenty of examples. Understanding the community life cycle can help you avoid making these mistakes.

(click on the link above to read the whole article)

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HOW TO: Manage a Sustainable Online Community

Relevant Subject and Topic
Innovation, Social Media, Inspiration & Advice, How do I?...

Types
Article
Research

Features
Educational, Graphics, Informative, Text, Tool to Use

Format
Blog

Copyright Owner
Rob Howard
Telligent
Mashable.com

Most Suitable For Use By
Entrepreneurs, Facilitators, Policy Makers

Age Appropriateness
Adult(19+)
Youth(12-18)

Grade Appropriateness
High School, Postsecondary, Graduate, Adult General, Professional

Geographic Suitability
All or Non-Specific

Language
English

Version History

Date Edited
Notes
Jun 19, 2014 11:57 EDT
edited subject & topic
Dec 12, 2012 08:45 EDT
moved